Massage appliances will become a potential explosive product in the global market

Massage health care appliances is for people’s body whole body or various parts of the massage appliances in general, mainly including massage chairs and massage pillows, foot massager and other kinds of massage small electrical appliances, the global massage appliances industry market size from 9.87 billion U.S. dollars in 2014 year-on-year growth, as of 2019 the global massage appliances market size is estimated to be more than 15.03 billion U.S. dollars, a year-on-year growth rate of 8.99% in that year. The compound annual growth rate (CAGR) of the massage appliances industry from 2013-2018 amounted to 9.4%.

The Asian region has become one of the fastest growing regions in the world in terms of demand for the massage implements market.The market size of the Asian massage implements industry grew at a CAGR of 9.11% from 2014-2019. Among them, mainland China is one of the important consumer markets for massage appliances in Asia, and the market demand for massage appliances will further expand in the future, driven by factors such as growing health demand, improved consumption, and the sharing economy.

And compared with other countries and regions in Asia, China’s national massage chair ownership rate of only 0.3%, massage pillows, foot massagers and other products of the market ownership rate is not high, the domestic market for massage appliances there is still a large space for growth. From the point of view of China’s massage appliances market size, according to statistics, the overall market size of China’s massage and health care appliances in 2018 was around 12.9 billion yuan, with a year-on-year growth of 11.2%.
Although the global massage appliance industry has formed four major consumption regions, namely North America, Europe, East Asia and Southeast Asia, in terms of production, the global massage appliance industry chain has begun to shift towards China due to the rise of China as the world’s manufacturing center. At present, the production of massage appliances in Taiwan has basically completed the transfer, while Japanese manufacturers are more focused on high-end multifunctional massage chairs and other higher-value product production and R & D, and gradually withdrew from the production of massage appliances and other small appliances with a lower unit price.
Europe and the United States and Japan and South Korea developed regions have a higher retention rate of massage health care appliances, which is directly related to the local standard of living and consumption capacity has a greater relationship, but the global production of massage appliance products is still more dependent on Chinese manufacturing.
According to public statistics, in 2018, the United States, South Korea and Japan are China’s top three export destinations for massage appliances products, with an export share of 26.5%, 13.2% and 11.5%, respectively, and other regions accounted for 11.5%, and the United States is still the largest exporter of massage appliances in China.
After the epidemic era of massage appliances products will become a market outbreak point
Massage appliances become the new hotspot of middle-aged and elderly health consumption, massage chairs, massage pillows, foot massagers occupy nearly 90% of the market share.

As the global population aging continues to accelerate and health awareness is increasingly strengthened, the health consumption of the middle-aged and elderly people gradually by the traditional medical treatment-based, to the prevention, health care, health promotion shift, health care, health care, health-related products and services will be more and more high demand. As people enter middle age, the human body tissue and structure aging, the function of various parts of the organs gradually appear obstacles, the mobility began to reduce, so the massage service is increasingly become a middle-aged and elderly groups of immediate needs.

At the same time, the epidemic continues to this day so that everyone on the “health” of the cognition and the pursuit of improving again, pay attention to the health of the main groups, gradually from the previous senior groups gradually covered to the young and middle-aged people, the market volume increased again. With the overall improvement of residents’ consumption level year by year, health care instruments are bound to be integrated into daily life. The report released by the Tongze Research Institute shows that in the post epidemic era, there will be more “health-oriented” health care industry projects, and more easy-to-use health products will enter the market compared to professional medical health management.

Post time: Oct-28-2023