With the development and progress of society, people pay more and more attention to physical and mental health, health care awareness is increasing, and there is a huge demand for self-care ability. Since entering the 21st century, the global economic development, the aging of the population, the proliferation of sub-health and other factors to promote the rapid expansion of the market size of massage appliances. At present, massage appliances are widely used in all kinds of user groups, including subhealthy people, middle-aged and elderly people, as well as business travelers, office workers and other important people, with a broad market development space.
Massage appliances industry market status
The global massage appliances market size is growing steadily, the demand for massage appliances is also rising gradually, most of the products are portable, easy to operate, accurate as the main characteristics. According to statistics, the market size of the global massage appliances industry will be 15.7 billion U.S. dollars in 2020, up 4.67% year-on-year, with a compound annual growth rate of 8.17%.
China is one of the fastest-growing regions in the global market demand for massage health care products, according to statistics, China’s massage appliances market size will grow from 9.6 billion yuan to 15 billion yuan in 2015-2020, and the market size in 2020 increased by 7.91% compared with the previous year, presenting a high-speed growth trend.
Small massager penetration rate is low, and the upside is vast. According to statistics, in 2020, the domestic large multi-functional massage chairs and small massagers accounted for 46% and 54% respectively.
According to the CTRI report, “2022-2027 China Massage Apparatus Industry Depth Research and Investment Prospect Forecast Research Report” analysis
At present, the massage apparatus industry can be subdivided into small massage apparatus industry and large massage apparatus industry by product form. Among them, small massage apparatus products mainly include relatively specific functions of neck, head,foot,scalp, shoulder, hand, back, waist, eye massager, etc., and large massage apparatus are mainly multi-function massage chairs. In China’s massage appliance product market, the price of large multifunctional massage chairs is significantly higher than various types of small massagers.
Accompanied by the growth of Chinese residents per capita disposable income and per capita health care consumer spending, health awareness of the enhancement, as well as the expansion of the domestic sub-healthy people, middle-aged and elderly people, business travel office crowd, etc., with a good massage health care effectiveness of modern massage appliances are gradually gaining acceptance by consumers, the market penetration of the relevant products is a continuing trend of increase.
Massage appliances industry development trend
Neck massager is an emerging product in the massage appliance industry, with a small market share at present, but with great potential for development. Neck massager can effectively relieve neck muscle fatigue and stiffness, effectively improve cervical spine problems, by more and more people’s attention and favorite.
With the accelerated pace of life and increased work pressure, many people are in a state of low head for a long time, and neck problems show a trend of becoming more and more serious. Therefore, neck massager has become a necessity in people’s daily life and gradually become a popular product in the massage appliance market.
In order to meet the needs of consumers, manufacturers need to continuously improve the technicality of neck massagers. Through the application of new materials and new technologies, the massage effect and comfort of the product can be improved, and the appearance design and portability of the product can be improved, so that the neck massager can be better adapted to the use habits and needs of consumers.
With the development of smart technology, smart neck massagers are also gaining attention. These products can be controlled and adjusted through smartphone applications, enabling users to personalize their massage experience according to their needs.
Therefore, in the future, neck massagers are expected to become one of the major products in the massage appliance industry. With consumers’ increasing awareness of health and pursuit of a comfortable experience, the market share of neck massagers will continue to increase, and the technicality and quality of the products will be further enhanced. With the continuous emergence of innovative technologies, neck massagers will usher in more development opportunities and further promote the technological progress of the industry.
Post time: Aug-03-2023